Northside Hospital

Northside Hospital wanted to begin advertising specific service lines such as their Cancer Institute, Orthopedics Institute, and Cardiovascular Institute. With campaigns such as Built to Beat Cancer and Excellence at Heart, we positioned Northside as a team of experts who provide some of the best personalized care in the country. I designed billboards, magazine ads, event collateral, and programmatic banners. I was also in charge of designing all paid and organic social media content.